We’re in the final day of Amazon’s massive four-day Prime sale today, so there isn’t long left to score a deal. That’s particularly the case with the brand’s own-brand devices, which – as always – form the backbone of the retailer’s event.
In short, if you’re looking for record-low prices on Kindle ereaders, Echo devices, Fire TV Sticks, and other well-known devices, then it’s go time. Pretty much everything is on sale right now with some of the best discounts I’ve ever seen.
– Check out all of today’s Prime Day deals at Amazon
Highlights include the excellent Kindle Coloursoft for $159 (was $249), the Fire TV Stick 4K Select for $17.99 (was $39.99), and the Blink Video Doorbell for $23.99 (was $59.99). These are some of our most highly rated Amazon products here at TechRadar, so they’re very much easy recommendations at these record-low prices.
As with all Prime Day deals, you’ll need to be an Amazon Prime member to get your hands on these exclusive discounts. If you’re not signed up, then don’t worry, you can just use the 30-day free trial to get access. That will cover you for not just these price cuts, but the thousands of deals at Amazon today that are set to expire at Midnight tonight.
Today’s Amazon Prime Day sale – quick links
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Back-to-school tech: 48% off laptops, headphones & tablets
- Cheap TVs: Samsung, Sony & LG from $89.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Smartwatches: up to $250 off Garmin & Apple
- Vacuums: Dyson, Shark & Bissell from $34
Prime Day deals: Kindles

The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It’s a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it’s $40 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who’s after a more budget-friendly option. At $85, this Prime Day deal matches the record-low price for the ereader, but is far from the bigger discounts I’ve seen in previous years.View Deal

Amazon Prime Day features an OK, if a little disappointing, deal on the latest Kindle Paperwhite. We found in our Kindle Paperwhite review that it’s packed with features to suit all avid readers, including a 12-week battery life, glare-free 7-inch screen, adjustable warm light, and storage space for thousands of books. This is a good buy and one of the best ereaders out there, it’s just a shame that the days of even bigger discounts are well in the past.

The Kindle Colorsoft is down to its lowest price as part of Amazon Prime Day. As Amazon’s first and only colored Kindle, it’s a must-have for people who love reading travel guides, graphic novels, and other genres with a lot of images and photographs. It’s USB-C and wireless charging compatible, lasting up to 8 weeks on a full battery.View Deal

This updated version of the Kindle Scribe hasn’t been discounted since launch, so this Prime Day is a great time to bag a deal. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so now this is a better value for a multi-functional device.View Deal

The Kindle Colorsoft Kids has reached $189 on two occasions before, but today’s deal is a brand-new record-low price on the latest model. While the Colorsoft is pricier than the others, as the name suggests, it has a color display that’s fantastic for graphic novels and kids’ books. Otherwise, it’s very similar to the Paperwhite in that it’s waterproof, comes with 12 months of Amazon Kids+, a themed cover, and a two-year guarantee.View Deal

Similar to the above deal on the standard Kindle, the cheapest Kindle Paperwhite deal available at Amazon today is on the Kids Edition variant. Again, the device is functionally the same as the standard Kindle Paperwhite, but you get a themed cover, a six-month trial of Amazon Kids+, and an extended warranty. The main selling point for the Paperwhite over the standard Kindle is that it’s waterproof and features a larger seven-inch display.View Deal

The cheapest Kindle deal on Amazon right now is this excellent discount on the latest Amazon Kindle Kids version. Simply put, this model is functionally the same as the standard Kindle but comes with a Kid-friendly cover, a six-month trial for Amazon Kids Plus, and an extended two-year warranty. Regardless of whether you’re a small or big kid, this is a great deal on the baseline Kindle.View Deal
Prime Day deals: Amazon Fire TV Sticks

You can get Amazon’s standard Fire TV Stick for just $15.99 — a new record-low price. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.View Deal

Amazon’s newest 4K streaming stick is down to its lowest-ever price for Prime Day. Considering it’s only a few bucks more than the cheaper HD version, you might as well pay for the upgrade and get access to higher resolution streaming — as long as you have a 4K TV. It lacks a few premium features found in the more expensive Plus and Max models, such as improved Wi-Fi and Dolby Atmos, but this is more than enough to cover general everyday use.View Deal

Amazon’s new Fire TV Stick 4K Plus streams shows and movies on your TV in ultra-high definition 4K resolution. This updated version now supports Dolby Vision, Wi-Fi 6, and includes 2GB of RAM. This deal from Amazon Prime Day is a return to the record-low price and excellent value for an all-around streaming device.View Deal

This is $2 shy of the record-low price for Amazon’s premium streaming device. The Fire TV Stick 4K Max streams the same content at the same quality as the standard 4K version, but the extra power inside delivers faster app navigation. Plus, it uses Wi-Fi 6E technology to deliver a more stable, consistent streaming experience.View Deal

The 4K Fire TV Cube is Amazon’s fastest-ever streaming media player, functioning as a smart speaker that allows you to control your smart home devices. The Fire TV Cube features Dolby Vision, HDR, and Dolby Atmos support, and works with Amazon Alexa for hands-free control.View Deal
Prime Day deals: Echo devices

The Amazon Echo Dot is down to $34.99 for Prime Day. Amazon’s best-selling smart speaker offers improved audio, a new temperature sensor, and all the handy Alexa features just a voice command away, such as playing music, answering questions, and checking the weather. This one was $4 cheaper over Black Friday, but it’s still a strong deal.View Deal

Amazon’s Echo Spot is a solid smart alarm clock that pairs a 2.83-inch touchscreen with a 1.73-inch front-firing speaker. With Alexa onboard, you can ask the assistant for the weather, play music, or, of course, schedule alarms. This Prime Day deal matches the previous record-low price we saw during Black Friday.View Deal

Whether you want more advanced features like Lossless High Definition audio and Automatic Room Adaptation, or just love the idea of a more premium-looking speaker with faster Alexa responses, the Echo Dot Max is a great choice. This deal for Prime Day is a new record-low price.View Deal

Amazon’s best-selling Echo Show 5 is down to $59.99 for Prime Day. The latest version of the Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. Voice controls are enabled through Amazon Alexa, while you can use the smart screen to listen to podcasts, watch movies, stream videos, play music, and more.View Deal

Amazon’s larger smart display just got its biggest discount yet ahead of Prime Day. The Echo Show 11 boasts a vibrant 11-inch full HD screen and spatial audio support for room-filling sound when listening to music or watching videos. With Alexa+ support, too, you get access to all of its advanced AI features, and an easy way to connect and control other smart devices around you home.View Deal

The latest Echo Show 15 got a big refresh when it launched, bringing its specs up to speed and offering a better Alexa experience. These were the first smart displays from Amazon to see the Alexa+ treatment and, naturally, offer one of the better user experiences with Amazon’s gen AI-boosted subscription service.View Deal

If your children are at an age where they’re after something a bit more capable in tech, then this Amazon Fire HD 10 Kids tablet is a solid upgrade. It has all the parental controls, safety features, and protective measures, and an impressive 13-hour battery life. Today’s Prime Day deal is just $5 shy of the record-low price.View Deal
Prime Day deals: Home security

Another top deal from the Amazon Big Spring Sale is the all-new Blink Video Doorbell for only $35.99. The Blink doorbell alerts you when motion is detected and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.View Deal

Don’t underestimate its size (and price point, for that matter), because this tiny security camera boasts a hi-res 2K camera and a spotlight for nighttime visibility. Thanks to Amazon’s Prime Day sale, you can get the latest version of the security camera for under $20.View Deal

We consider the Outdoor 4 the best outdoor security camera, so we’re thrilled that it’s available at a massive 65% discount. It’s wire-free and satisfyingly simple to set up, with a battery life of up to 2 years. It features a user-friendly app that lets you make the most of 1080p HD video and two-way audio, with additional features available with a Blink subscription.View Deal

If you have wiring for a doorbell, this is an excellent deal on Ring’s cheapest doorbell, knocking 50% off the list price. For that amount, you get a Retinal 2K with up to 6x enhanced zoom, live view, and two-way talk.View Deal

I already own the best-selling Ring Video Doorbell and can’t imagine living without it. The smart doorbell features a built-in battery and lets you see, hear, and speak to anyone from your phone or computer. Today’s Prime Day deal from Amazon is a new record-low price.View Deal

The Ring Battery Video Doorbell Plus offers higher resolution than the standard model, plus color night vision, and it’s down to a record-low price of $99.99 in this Prime Day deal, so why not upgrade and treat your home to enhanced security?View Deal

There’s a massive 50% discount on the already affordable Ring Indoor Cam at Amazon’s Prime Day sale. This plug-in security camera works with Alexa and offers motion detection and real-time notifications, so you can stay up to date on what’s happening.View Deal

There’s 50% off this easy-to-install Ring Outdoor Cam Plus right now, so you can enjoy a wide field of view in 2K Video for under $60. This plug-in security camera works with Alexa and offers motion detection and real-time notifications, so you can stay up to date on what’s happening.View Deal

This Prime Day deal lets you get the Ring Outdoor Camera for $39.99 — that’s the lowest price I’ve ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outside thanks to the weather-resistant design and a battery life of six to twelve months.View Deal

The Ring Floodlight Camera Wired Plus is 50% off at Amazon, bringing the price down to a record-low $89.99. The motion-activated HD camera features two-way talk, customizable motion zones, and notifies your smartphone, tablet, or laptop when motion is detected.View Deal
